The now-renowned confection first went viral in December 2023, when Dubai-dependent food influencer Maria Vehera posted a video of herself reviewing the chocolate bar — thus far, her TikTok has racked up 80.seven million sights. Vehera obtained the chocolate bar from Take care of Dessert Chocolatier, an area producer in Dubai that serves bars with Resourceful and often textured fillings, such as the brand name’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, needless to say, the “Can’t Get Knafeh of It” that the net now is aware since the "Dubai chocolate bar."
It wasn’t pretty much building chocolate; it had been about generating an experience that may make people today say, “Wow, this differs!” And that’s how FIX was born—a fusion of my like for ground breaking desserts and my entrepreneurial spirit.
This bar is Distinctive mainly because it will take you with a taste journey. The milk chocolate is creamy, along with the pistachio-studded knafeh is crunchy. Alongside one another, they build a great harmony of flavors.
The creator from the viral Dubai chocolate bar claims it’s altered her lifetime. After tracking down three various versions in NYC, I realize why. –
They’re producing vegan and allergy-friendly chocolate bars. It's because more people want moral and inclusive sweets. It exhibits they treatment about truffle triage
Cadbury Chocolatiers devote two days crafting the enormous Easter deal with - just don't fall it in your foot.
It’s also crucial to keep related along with your Local community—Hearing their comments can help guide your progress and retains your choices related. Eventually, it’s all about building meaningful connections and delivering an knowledge that resonates with people today.
The FIX chocolate bar was to start with imagined by Hamouda in 2021, who craved the flavours though she was pregnant.
The first, termed Are not able to Get Knafeh of It, by Take care of Chocolatier, has actually been marketed solely inside the UAE given that 2022. It grow to be so well-liked on social media that it's only on sale for 2 several hours every day and sometimes sells out inside minutes.
Take care of Dessert Chocolatier has altered the game in high quality chocolates. It’s noted for its distinctive tactic and substantial-top quality treats. Men and women like Fix for its Specific flavors that remind them of joyful childhood occasions.
Acquiring attempted the Lindt bar and a handful of other versions getting bought in corner retailers, There may be quite a contrast.
So, for those who’re seeing people flavor-screening chocolate they assert to acquire gotten at regional shops outside of the UAE, they’re hoping copycat bars like those from stateside chocolatiers who have developed related recipes.
But Correct founder Sarah Hamouda tells TODAY.com within an email that her group has “lots of thrilling designs in the here pipeline and hope that sooner or later we can easily arrive at much more Fixers worldwide.”
Even Filipino stars have noticed it. Their curiosity has aided it get millions of views and likes online.